Brew Society
A custom commerce platform wired into real operations.
In the story, this one is a business. Same method, different material.
01 — The Challenge
Off-the-shelf commerce hides the plumbing — and the plumbing is where businesses actually break. Brew Society needed a storefront that stayed in lockstep with stock, customer records and the books, so the team could trust one source of truth instead of reconciling four.
02 — The Approach
- 01
Mapped the full data flow first: Website → Unleashed (stock) → Xero (accounting), with Prospect as CRM.
- 02
Chose a standalone custom build over a template so the integrations could be first-class, not bolted on.
- 03
Structured the work as a phased roadmap — 12 phases with an approval gate between each — to de-risk a large system.
- 04
Treated inventory, orders and finance as one continuous system rather than separate apps.
03 — The Outcome
Phase 0 foundations delivered; a clear 12-phase path to launch agreed.
A single source of truth across storefront, stock and accounting — no manual re-keying.
An architecture the business owns outright, rather than renting from a platform.
04 — Lessons Learned
Commerce is an operations problem wearing a website's clothes.
Phasing with approval gates keeps a big build honest and fundable.
The hard part isn't the checkout — it's keeping every system agreeing with every other.
Skills demonstrated
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